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Stripe → Brevo → revenue experiments

Find the right customers. Prove what makes money.

SegFuse turns live Stripe payment behavior into precise Brevo audiences — then tests your offers against a holdout, so every campaign knows who to email and what actually generates revenue.

Build your first segment Read the integration guide
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Live audience workspace

Workspace

Overview
Segments
Experiments
Connections
Sync history

Audience engine

Your segments

Synced

Contacts

8,429

Segments

12

Last sync

2m

Active subscribers

Subscription is active

2,481

High-value customers

Revenue above $500

642

Recent purchasers

Purchased in 30 days

1,208

Win-back audience

No purchase in 90 days

894
Stripe SegFuseBrevo

Segments that stay current

Stripe changes are reflected in Brevo automatically—without rebuilding lists or moving CSV files.

Revenue context in every send

Target by purchase history, lifetime value, subscription state, product, and recency.

Experiments that prove revenue

Split any segment into variants with a holdout, sync the audience to Brevo, and measure incremental revenue — not guesses.

One clean data loop

From payment signal to proven revenue.

Connect once. SegFuse continuously evaluates customer behavior, keeps the right Brevo contacts in the right audience, and tests which offer actually makes money.

01

Connect

Securely link Stripe and Brevo. Your systems remain the source of truth.

02

Define

Choose a proven preset or create a precise rule around payment behavior.

03

Sync

Membership changes automatically as customers purchase, churn, or return.

04

Experiment

Split the audience into variants plus a holdout, sync to Brevo, and track revenue per variant.

Audience intelligence

Start with segments your campaigns can actually use.

Revenue-based

Find your best customers without touching a spreadsheet.

Build VIP and high-value audiences from total revenue, order count, and average order value—then keep them accurate as new payments arrive.

Right message. Right moment.

Target recent purchasers, trial users, active subscribers, churned customers, or people who are ready for a win-back.

Purchased in the last 30 days
Subscription changed to canceled
No order in the last 90 days

See what is healthy.

Clear sync history and audience counts make anomalies easy to spot before your next campaign.

Presets when you want speed. Custom rules when you need control.

Launch proven audiences in a click, then refine them as your lifecycle strategy matures.

Try it free

Revenue experiments

Test the offer. Measure the money.

Turn any segment into a controlled experiment: split customers into treatment variants and a holdout, sync the audiences to Brevo, and track clicks and purchases until you can see exactly what made money.

Deterministic assignment

Customers are bucketed once and never switch variants — no biased results.

A real baseline

The holdout group stays quiet, so you always know what would have happened anyway.

Revenue per variant

Clicks, offer views, checkouts and purchases are attributed to the right experiment.

Incremental revenue

Treatments are compared against the holdout baseline, clearly labeled as an estimate.

Create an experiment

Revenue experiment

Bookstera KDP Service

Users who completed a book will pay €149 for done-for-you KDP publishing.

Running · 8 days
Variant A · 45%Variant B · 45%Holdout · 10%

Eligible

437

Assigned

400

Conversions

13

Revenue

€1,937

Assigned

400

Exposed

328

Clicked

126

Offer viewed

90

Checkout

24

Converted

13

VariantConvertedRateRevenue
Variant A45% · treatment95.0%€1,341
Variant B45% · treatment31.7%€447
Holdout10% · no messaging12.5%€149
🟢

Variant A is promising

5.0% conversion vs. 2.5% holdout. Estimated incremental revenue: €670. Keep collecting data.

Estimate based on holdout comparison — not statistical certainty.

Simple pricing

Start small. Segment smarter.

Every paid plan includes Stripe + Brevo and a free trial.

Starter

$29/ month

For growing businesses

  • 2 connections (Stripe + Brevo)
  • Up to 5,000 contacts
  • 10 segments
  • Daily sync
  • All segment types
  • Email support
Start 14-day trial
Most popular

Professional

$79/ month

For serious marketers

  • 5 connections
  • Up to 50,000 contacts
  • Unlimited segments
  • Hourly sync
  • All segment types
  • Advanced filters & conditions
Start 14-day trial

Growth

$199/ month

For power users

  • Unlimited connections
  • Up to 500,000 contacts
  • Unlimited segments
  • Real-time sync (15 min)
  • All segment types
  • Advanced filters & conditions
Start 14-day trial

Segmentation library

Learn before you automate.

All guides
Playbook

Run revenue experiments on your best segments — variants, holdouts, and honest measurement.

Read article
Pillar guide

Stripe–Brevo integration, from first connection to reliable sync.

Read article
Checklist

The complete Stripe customer segmentation launch checklist.

Read article
Comparison

SegFuse vs Zapier: choose the right integration approach.

Read article

Questions, answered

Everything you need to know before you start.

Still unsure? Start free—no credit card, five-minute setup, cancel anytime.

Do I need to give SegFuse my Stripe API keys?+

Yes. SegFuse reads your Stripe data to evaluate segments. Keys are stored encrypted, used only to compute segment membership, and never shared or used for anything else.

What happens to my existing Brevo contacts and lists?+

SegFuse creates dedicated “SegFuse:” lists and only adds or removes contacts there. Your existing lists, consent state, and unsubscribe settings are left untouched.

How is this different from Zapier or Make?+

Those are general automation tools. SegFuse continuously re-evaluates who belongs in each segment, so membership updates for refunds, cancellations, and value changes—not just new purchases.

Can I cancel anytime?+

Yes. Subscriptions cancel in one click from the billing page. Your Stripe and Brevo data stays exactly where it is.

How long does setup take?+

About five minutes: connect Stripe, connect Brevo, pick a preset segment. Your first sync runs immediately.

How do revenue experiments work?+

Pick a segment, write a hypothesis, and split the audience into treatment variants plus a holdout group. SegFuse syncs the audiences to Brevo lists, tracks conversion events and revenue per variant, and compares treatments against the holdout to estimate incremental revenue.

Does SegFuse send my campaigns?+

No — SegFuse is not an email editor. It syncs the experiment audiences to Brevo lists (the holdout is excluded) and you send from Brevo as usual. SegFuse tracks the results: clicks, offer views, checkouts, purchases and revenue.

How is incremental revenue calculated?+

The holdout group sets the baseline conversion rate. Expected conversions among a treatment equal that rate times its assignments; incremental revenue is the difference times the tracked or configured conversion value. It is a clear estimate, not a statistical guarantee.

Your audience is already in Stripe

Put it to work in Brevo — and prove what makes money.

Connect your accounts, launch your first segment, and start an experiment in minutes.

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